The Fiji Water bottle is a great example of what a rich texture can do for a product design. The Figi designer printed the palm leaf graphic on the label in the back facing in so the buyer can see it through the water and it looks beautiful. This design jumped out at me yesterday because the photo is very simliar to the one I posted previously of Robbie's.
Since there has been much scrutiny over the source of many water bottle companies, Fiji tries harder to communicate with the consumer through it's package design. To learn more about that visit Sustainable is Good.